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You might be a grammar terrorist if…   You think the Oxford Comma is an admission test for college students.   You think a semicolon is part of your bowel.   You couldn’t care less weather it snows or not.   You think a squinting modifier is something that your grandfather needs, so he can […]

What are copywriters made of? Headlines, benefits, and calls-to-action, that’s what great copywriters are made of. Or maybe it’s… Verbs, bullet points, and potent coffee, that’s what great copywriters are made of. Or maybe it’s… Perspective, connection, and personality, that’s what great copywriters are made of. Or maybe it’s… Research, strategy, and behavioral psychology, that’s […]

Do you know what’s so awesome about creativity? It generates ingenious ideas. Here’s three ways that it rocks: 1. Sitting in a bar, listening to your friends whine about the responsibilities in their lives. That’s how Gary Dahl came up with his multimillion dollar idea: Pet Rocks. The alcohol couldn’t numb his creativity. 2. Sitting […]

Eliminate words? You bet your pretty little syllables. Why? Because the following words are common. Everyone uses them. Think of them as the ice in your iced caramel latte. They’re just filler words that water down your potently caffeinated prose. They waste your audience’s time. They don’t add meaning. And ultimately they lack the espresso […]

Oh, Black Friday! It’s every shopper’s dream come true. They wake up shortly before the moon, grab their go-go juice, and wait in line with the other 5,689 people at the local crash-n-dent for a $10 DVD player. Their faces glimmer with joy, but it might be tears from the uppercut Soccer Mom #475 gave […]

It all started because of my mindset. There I was on a typical slacking Sunday, checking my email. My belly was full of buttery French toast. The syrup was causing my middle finger to stick to my index finger as I “hunted” and “pecked” the keyboard, trying to enter my password. I could still smell […]

So it’s fall in The Greater Binghamton Area of New York. Everyone’s happily bundled up in their hoodies, sipping their warm pumpkin spice lattes, anticipating Halloween. Then, there’s me. Bundled up in three hoodies, sipping an iced caramel latte, mumbling in an overly snarky tone how I hate fall (Says the girl named Autumn.), anticipating […]

Have you ever tried to train a deaf dog? I have. Snow is my wonderful pit bull mix who happens to be deaf. I adopted her back in 2013 from a local dog shelter. She was seemingly poised and polished in behavior, with the most luminous white coat I’d ever seen. I only intended for […]

So I’m going to get right to the ball point pen with this blog post. Lately I’ve noticed many moguls, gurus, and other quote-obsessed entrepreneurs sharing the same bit o’ wisdom: “Get comfortable with being uncomfortable.” Or some other variation, that makes my mouth salivate from nausea. And to that I say, BULLSHIT! I’m not […]