So I’m going to get right to the ball point pen with this blog post.
Lately I’ve noticed many moguls, gurus, and other quote-obsessed entrepreneurs sharing the same bit o’ wisdom:
“Get comfortable with being uncomfortable.”
Or some other variation, that makes my mouth salivate from nausea.
And to that I say, BULLSHIT!
I’m not even going to add the italicized word cough before or after it in the hopes you’ll think I’m trying to be coy or polite.
Because I’m not.
I’m about to be 100% honest with you.
If you ever get comfortable with being uncomfortable, you’re not an entrepreneur.
There. I said it.
You’re not an entrepreneur.
You’re some has-been, complacent shell of an entrepreneur that you used to be.
Because what happens when you get comfortable with being uncomfortable?
- You stop taking the big risks that help your business grow.
- You stop learning because you avoid experiencing anything new.
- You close your mind to possibilities, and as a result, kill your creativity.
- You lose your current clients to your competitors, who also ensnare your prospects because your products and services are lackluster.
- You have no sales because your confidence took a back seat to your need for a sense of security.
And, you end up broke, living in your parent’s basement, eating ramen noodles.
FOR THE REST OF YOUR LIFE.
Getting comfortable with being uncomfortable isn’t the path to greatness.
So don’t shy away from life’s struggles, challenges, and adversities. Because when you do, you leave your leadership opportunities in your comfort zone where they wither away along with your courage.