Picture this:
Your best frienemy invites you to her cousin’s boyfriend’s uncle’s art exhibition at the swankiest gallery in town.
You apprehensively agree to attend, mumbling something about needing a little culture in your life.
You put on your smartest pencil skirt, matching kitten heels, and a silky blouse your mother guilted you into buying for just such an occasion.
You arrive at the gallery filled with abstract excitement, and immediately hear the buzz.
You begin to feel out-of-place.
“I love the juxtaposition between the detailed figure and stark background,” the woman wearing the slightly-too-skinny, skinny jeans says to the man in the three piece suit.
What?
“The tension between the foreground and object in the background is so intense,” the woman wearing the vintage Versace dress says to the man in $800 white wingtips.
Huh?
“The intentionality and flow used by the artist highlights his energetic tendencies,” the woman wearing the cashmere scarf says to the man with the Van Gogh tie.
Oh. No.
You slink to the back of the gallery with all of the confusion an impala feels just before a jaguar strikes.
You hope no one noticed.
All of a sudden, you hear a voice behind you, “So, whatcha think?”
It’s the artist.
You freeze in a fleeing position, not knowing what to say. Suddenly, you blurt out, “I don’t know why I’m so drawn to it,” and sprint towards the open bar where you stand, causally double fisting champagne until the event ends.
But the one thing you didn’t realize during your gallery visit; No one truly understood what they were saying. Not even the artist.
Art jargon makes your creations inaccessible to your prospects.
But it’s dead. Thank Goya.
Ding. Dong. Art jargon’s dead.
It lost its battle with the 21st century around 1982, when Prince’s smash hit “1999” was released.
For a piece of art to be accessible to your prospects, it must have significance. To achieve significance, it must be talked about using genuine emotional verbiage.
To generate genuine emotional verbiage about your creations, ask yourself the following questions:
- Does the essence of my artwork emerge from what my prospect’s see?
- What’re the elements, colors, and textures?
- How do they intermingle with each other?
- What emotions does it inspire?
- How does the title influence what my prospect’s see?
Once you’ve answered these questions, you can talk to your prospects about your art from your heart. Talking about your art from your heart creates an unwavering connection between you and your prospects.
Remember:
Connections. Cultivate. Conversions.
That’s code for making money by selling your creations.
So when you’re talking to your prospects about your artwork, instead of saying something convoluted such as, “This piece of art deconstructs the notion of subverting traditional hierarchies by interrogating capitalism,”
You can say, “The use of the color green in this piece of art makes me envy Warren Buffet’s bank account.”
Don’t talk about your creations like an unpolished stone, remember these questions and allow your words to shine.
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